Designers Led
Home Textiles Categories
Primary Brand Channels
Integrated Product System
Product & Collection Development
Working across bath and kitchen textiles, I developed coordinated product stories through color, pattern, typography and presentation. Each design needed to function as an individual item while contributing to a broader seasonal collection—balancing creative expression with the practical demands of assortment, production and retail.
Packaging & Retail Systems
I translated product collections into packaging and retail communication systems designed to work across a wide range of styles and formats. Clear hierarchy, consistent branding and flexible templates helped distinguish individual products while creating a more unified presence across larger assortments.
Showroom & Market Experience
Working across bath and kitchen textiles, I developed coordinated product stories through color, pattern, typography and presentation. Each design needed to function as an individual item while contributing to a broader seasonal collection—balancing creative expression with the practical demands of assortment, production and retail.
Creative Leadership & Digital
While remaining hands-on in the work, I led a team of three designers and coordinated priorities across product, packaging, marketing and digital projects. I also extended collection stories into web experiences and online materials, helping maintain visual consistency from initial concept through presentation and release.
