My first role in New York was at Park B. Smith, a home-goods company specializing in bath, kitchen, and tabletop textiles and named for its founder—a wine collector and restaurateur. I worked across a range of design applications and learned how branding, packaging, presentation, and product come together within a retail business.

For shower curtain, towel, napkin, and placemat collections, I designed packaging, showroom graphics, sales presentations, and marketing materials and directed product photography. I updated the company website and wholesale portal and helped lead a three-person design team, establishing a foundation in production, organization, collaboration, and multi-channel brand execution.