For Gap Inc.’s 2019 Executive Leadership Conference in San Francisco, I developed a visual identity and communications system for more than 250 executives, franchise partners, and business leaders. Beginning with its logo and color palette, I established a flexible visual language connected to Gap Inc. while giving the event its own presence.

The identity extended across presentations, video, environmental graphics, hotel installations, wayfinding, signage, communications, and digital experiences. Coordinating these applications within one system created a cohesive journey from pre-event communications through the on-site experience, while giving presenters and production partners clear templates and assets for consistent execution.