Franchise Launch
Launch Year
Activation Channels
Integrated Holiday Pivot
A First International Launch
Athleta’s Costa Rica opening marked the brand’s first expansion outside North America. As the newest brand within the franchise portfolio, it offered an opportunity to establish a clear creative approach for a new market while preserving Athleta’s distinctive combination of performance, community and purpose.
Seasonal Campaign Translation
Seasonal campaigns were adapted across print, digital, social, e-commerce, OOH and in-store communications. Working with brand and franchise teams, I extended global assets into market-ready creative that accommodated different formats, languages, promotional calendars and retail environments without losing the campaign’s original intent.
