Gap is an optimistic American brand with clean backgrounds, confident typography, and identity grounded in Gap Blue and white—paired with bold color that complements the product. Within Global Franchise, I partnered with brand teams and franchise colleagues to translate seasonal campaigns across markets, creating work for country launches, holidays, promotions, gifting programs, and local activations.

Stewardship extended across 35 countries, 20 partners, and 495 stores—178 free-standing and 317 shop-in-shop, including eight outlets—plus eight standalone websites and 13 pure-play accounts. I reviewed and approved work across OOH, packaging, print and digital advertising, social media, e-commerce, and in-store execution, providing templates, assets, and guidance through WebDAM and SharePoint while managing approvals through Workfront.