Banana Republic underwent multiple identity refreshes during my time with Global Franchise, moving from its explorer heritage toward affordable luxury. As each introduced typography, color, photography, and design principles, I helped franchise partners apply the system while preserving the sophistication and consistency of the global brand.

Across 14 countries, 11 partners, and 82 stores—32 free-standing and 50 shop-in-shop—plus four standalone websites and six pure-play accounts, I reviewed OOH, packaging, print and digital advertising, social media, e-commerce, gifting, and country launches. With the brand team and franchise colleagues, I supplied templates and assets through WebDAM and SharePoint, managed approvals through Workfront, and aligned communications with in-store execution.