Global Identity Refreshes
Franchise Partners
Custom Brand Elements
Creative Stewardship
An Evolving Global Identity
Banana Republic underwent several identity refreshes during my time with Global Franchise, moving from its explorer heritage toward a more elevated expression of affordable luxury. I helped franchise partners interpret each evolution in typography, color, photography and design while maintaining continuity across markets.
Translating Modern Luxury
Across 14 countries and 11 partners, the challenge was preserving the brand’s sophistication while accounting for different audiences, formats and retail environments. Each execution required restraint and attention to detail, ensuring that locally produced work felt considered, confident and unmistakably Banana Republic.
Guidance & Creative Governance
Templates, shared assets and clearly communicated standards gave franchise partners a foundation for producing work independently. Through WebDAM, SharePoint and Workfront, I supported distribution, reviews and approvals while helping partners understand not only how to use the brand system, but why its details mattered.