Old Navy’s launch in Egypt was the first country opening I supported from planning through rollout. Creative translated the brand’s energetic, inclusive personality through OOH, packaging, print and digital advertising, social media, e-commerce, and in-store communications that built recognition ahead of opening.
Working with the brand team and franchise colleagues in Egypt, I adapted global assets, developed market-specific creative, and guided work through review and approval while preserving brand integrity. Aligning touchpoints—from large-format launch advertising to digital content and the store environment—provided an early foundation for the broader stewardship role I developed across the Gap Inc. franchise portfolio.
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