Old Navy’s launch in Egypt was the first country opening I supported from early planning through rollout. The work introduced the brand’s energetic, inclusive personality to a new audience while establishing a recognizable foundation across advertising, digital communications and the retail environment.
Building Market Awareness
Launch creative extended across OOH, print and digital advertising, packaging and promotional communications. Working with the global brand team and franchise colleagues, I adapted existing assets and developed market-specific executions designed to build recognition and momentum ahead of opening.
Digital & Social Rollout
Social media and e-commerce gave customers an early introduction to Old Navy’s voice, product and point of view. These channels extended the launch campaign beyond physical media, creating a connected digital presence that supported awareness, discovery and the transition into the store experience.
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