Building upon Sony Music Publishing’s refreshed identity, I expanded its visual language into a flexible system for everyday global communications. Brand guidelines, graphic frameworks, presentation libraries and editable templates created greater consistency while giving teams the tools to produce work across a wide range of formats and audiences.
Across more than 150 print and digital advertisements, I developed creative highlighting the company’s songwriters, executives, milestones and industry leadership. Designed for publications including Billboard, Variety, HITS and Music Business Worldwide, each execution balances its own message and personality with a recognizable Sony Music Publishing identity.
Digital Platforms & Social
 NEW YORK, NY
2022  — Present
I extended the brand across public-facing and internal digital experiences, from social campaigns and motion content to corporate web updates and a complete intranet redesign. Scalable layouts and reusable frameworks helped connect fast-moving communications within a more cohesive digital ecosystem.
Events, custom awards, apparel and gifting brought the identity beyond traditional communications and into the culture of the company. These applications transformed brand elements into memorable physical experiences—celebrating songwriters, recognizing achievements and creating meaningful touchpoints for employees, partners and guests.
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