Athleta
NEW YORK, NY
2017 — 2022
The newest addition to the franchise portfolio at Gap Inc. launched in Costa Rica in fall of 2022. A first for the brand outside of the U.S., Athleta was brought to life via Yoga events, out-of-home and in-mall marketing, and local influencers on social media, to unveil the “Power of She” in Central America. Brand guidelines were created to help steer our partners, particularly as we shifted in holiday.