Banana Republic
NEW YORK, NY
2017 — 2022
Rooted in safari chic, Banana Republic went through a number of edits before landing on the current branding for affordable luxury. Taking ownership of banana yellow, along with a set of custom typefaces for the typography, and inspiring locations for photography, the brand has evolved while staying true to its explorer heritage. Franchise leveraged the new aesthetic with each iteration getting closer to ultimately where it stands today.