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Joe Fresh
NEW YORK, NY
2013 — 2017
My introduction to the world of retail apparel, Joe Fresh is a Canadian brand that began in the unconventional setting of a grocery chain and eventually made it’s way to Fifth Avenue. In doing so, I played a large part in updating the identity, working through coporate collateral, signage, photography and social media. A bold logo and an obsession with orange, paired with A-list models like Karlie Kloss and Miranda Kerr, brought the brand to new heights.
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