Across 35 countries and 20 franchise partners, I helped steward Gap’s optimistic visual identity while supporting the needs of diverse regional markets. My role connected global brand direction with local execution, preserving the clarity, confidence and recognizable character of the brand across every customer touchpoint.
Seasonal Campaign Translation
Seasonal campaigns were adapted across print, digital, social, e-commerce, OOH and in-store communications. Working with brand and franchise teams, I extended global assets into market-ready creative that accommodated different formats, languages, promotional calendars and retail environments without losing the campaign’s original intent.
Systems Built for Scale
Creative stewardship at this scale depended on clear systems as much as individual design. Through templates, shared asset libraries and structured reviews, I helped coordinate work across 495 retail locations, standalone websites and pure-play accounts—giving partners the tools and guidance to execute consistently.
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