Conference Year
Global Leadership Events
Brand Touchpoints
Event Identity
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Identity & Visual Language
For Gap Inc.’s 2019 Executive Leadership Conference, I developed a distinct event identity connected to the larger corporate brand. Beginning with a custom logo and color palette, I created a flexible visual language designed to unify communications throughout the conference while giving the event a recognizable presence of its own.
Presentations & Executive Storytelling
Presentations were central to an experience built around leadership, partnership and the future of the business. I developed presentation templates and supporting visual assets that accommodated a wide range of speakers and content while maintaining a cohesive framework across the conference.
Environmental Experience
The identity extended throughout the San Francisco venue through environmental graphics, signage, wayfinding and printed materials. Together, these elements helped guide more than 250 executives, franchise partners and business leaders while creating a consistent sense of place from arrival through the closing sessions.
Digital & Attendee Communications
Digital communications carried the experience beyond the physical environment. The event app, schedules, presentation materials and attendee touchpoints translated the identity into a clear, accessible system—connecting practical information with the larger conference story before, during and after the event.
