My Resumé
I’m a Brand and Creative Lead focused on building thoughtful, scalable design systems that help organizations communicate with clarity and consistency. Over nearly 20 years, I’ve partnered with global brands across retail, entertainment, and technology to shape identities, establish visual frameworks, and create the tools and experiences that allow brands to evolve. My work sits at the intersection of strategy and execution—developing brand identities, guidelines, campaigns, digital experiences, internal communications, and the systems that connect them. I’m passionate about turning complexity into clarity and creating design solutions that are not only visually compelling, but meaningful, effective, and built to last.
Sony Music Publishing
New York, NY
Art Director
Corporate Communications
2022 – Present
Core Skills:
Creative Direction · Branding & Identity · Visual Storytelling · Campaign Design · Photography Direction · Art Production · Digital Experience Design
- Directed brand visuals across print, digital, and motion platforms, elevating overall quality and consistency.
- Designed over 150 campaigns for Billboard, Variety, and Music Business Worldwide, enhancing brand visibility.
- Created cover art and marketing visuals spotlighting Sony Music songwriters and executive talent.
- Produced digital videos, social media graphics, and event materials supporting corporate and artist initiatives.
- Partnered with internal teams to develop cohesive, story-driven campaigns for key industry moments.
- Led a complete intranet redesign in WordPress, improving UX and modernizing internal communication tools.
- Developed presentation templates, email systems, and communication assets for global brand alignment.
- Directed, concepted and produced visuals supporting internal, artist, and marketing programs.
- Enhanced corporate storytelling through consistent brand design and innovative digital communication.
Gap Inc.
New York, NY
Senior Manager, Creative Services
Global Franchise
2017 – 2022
Core Skills:
Global Brand Management · Creative Leadership · Campaign Direction · Design Systems · Cross-Cultural Collaboration · Marketing Strategy
- Managed global creative for 60+ partners representing Gap, Banana Republic, Old Navy, and Athleta.
- Directed campaign design and production across print, digital, and retail platforms for multiple global markets.
- Oversaw creative reviews ensuring brand consistency across multicultural and multilingual audiences.
- Built “The Hub,” a SharePoint network enabling collaboration and asset sharing for 1,000+ users.
- Implemented Adobe Workfront, improving creative workflow efficiency and global communication.
- Led visual alignment initiatives to maintain consistent branding across 50+ countries.
- Managed 10K+ digital and print assets, ensuring accessibility and proper archiving.
- Partnered with agencies and franchise teams to deliver high-quality, on-brand creative materials.
- Translated marketing goals into cohesive, compelling global visual campaigns.
Joe Fresh
New York, NY
Creative Services Director
2016 – 2017
Creative Services Manager
2014 – 2016
Visual Graphics Coordinator
2013 – 2014
Core Skills:
Campaign Art Direction · Visual Merchandising · Rebranding · Retail Design · Photography Direction · Multi-Channel Marketing
- Directed creative execution for multimillion-dollar campaigns across digital, print, OOH, and retail.
- Led a design team developing seasonal assets for over 400 global retail locations.
- Partnered with brand leadership to evolve visual identity and strengthen creative direction.
- Executed a full rebrand with standardized design systems for improved creative consistency.
- Oversaw production workflows and managed relationships with external agencies and vendors.
- Collaborated with photographers and stylists to art direct seasonal product and lifestyle shoots.
- Designed visual merchandising displays supporting product launches and brand storytelling.
- Created digital content and internal presentations reinforcing cross-departmental communication.
In Record Time
New York, NY
Graphic Designer
2010 – 2013
Core Skills:
Client-Focused Design · Merchandising · Packaging · Brand Identity · Visual Campaign Execution
- Designed over 500 projects for clients including NBC, Verizon, Rockstar, and Supreme.
- Collaborated with creative leads to develop brand-specific apparel, packaging, and marketing materials.
- Created cohesive visual systems ensuring consistent design across all client deliverables.
- Directed concept development and client presentations for new campaign initiatives.
- Managed print production and vendor communication for high-volume merchandise programs.
Park B. Smith
New York, NY
Graphic Designer
2008 – 2010
Core Skills:
Product Design Direction · Packaging Design · Photography Styling · Print & Digital Design · Brand Storytelling
- Led design for an extensive home-goods product line across multiple retail categories.
- Created packaging, catalogs, and showroom visuals that strengthened in-store presentation.
- Directed product photography and retouching to maintain a unified visual identity.
- Designed digital assets supporting brand websites and online retail channels.
- Collaborated with marketing teams to align visuals with seasonal and promotional campaigns.